Aakash E-learning Products for Competitive Exam Preparation

Situation: Aakash Educational Services Limited (AESL) sought to expand its reach and make its premier coaching accessible to students across India through digital platforms. The challenge was to create a suite of digital products that could replicate the high-quality, in-person coaching experience of AESL in an online format. The goal was to provide interactive and accessible learning solutions for students preparing for competitive exams, ensuring they received the same level of instruction and support as in traditional classroom settings.

What I Did

• Led the entire product development lifecycle, from ideation and conceptualization to development, launch, and ongoing management.
  
• Defined the product strategy, set goals, and created a roadmap for each product, ensuring alignment with AESL's overall educational objectives.
  
• Collaborated with cross-functional teams, including content creators, faculty, technology, design, and marketing, to ensure seamless product development and delivery.
  
• Oversaw the development and implementation of key features such as live online classes, recorded lectures, doubt resolution mechanisms, study materials, practice tests, assessments, and performance analysis tools.
  
• Focused on creating intuitive and user-friendly interfaces for both web and mobile platforms to enhance the learning experience for students.
  
• Integrated various technologies and platforms to support live streaming, video playback, content delivery, assessment engines, and data analytics.
  
• Implemented rigorous quality assurance processes to ensure the products met high standards of functionality, performance, and user satisfaction.

Result

• Achieved a 25% increase in user engagement and satisfaction over two years for Aakash Live and Aakash iTutor.
• Implemented revenue-generating strategies that resulted in a 30% increase in overall revenue within 12 months.
• Introduced new features like 'ask an expert,' blogs, and portal messages, contributing to a 15% increase in site content and improved SEO rankings.
• Analyzed KPIs and implemented data-driven insights, leading to a 20% increase in conversion rates.
• Ideated and designed new products, contributing to a 15% growth in market share.

Highlights

• End-to-End Product Management:
  • Managed the product lifecycle from ideation to launch, ensuring timely delivery and high-quality standards.
  • Conducted competitor research to inspire product development and create meaningful differentiators.
• Cross-Functional Collaboration:
  • Worked closely with design, engineering, and compliance teams to integrate key features and enhancements.
  • Facilitated stakeholder discussions to build a robust product roadmap and ensure alignment.
• User-Centric Approach:
  • Leveraged user feedback to continuously refine the product, ensuring it met the evolving needs of customers.
  • Prioritized user experience and security in the design and implementation of all features.
• Agile Implementation:
  • Introduced agile methodologies, achieving a 15% reduction in time-to-market and enabling quicker feature releases and campaign launches.