UCANJI - SaaS-based online dance learning platform

Situation: The challenge was to create a robust and engaging online dance learning platform that could replicate the experience of a physical dance academy. The goal was to provide a seamless, interactive, and user-friendly interface that would allow users to learn dance at their own pace, with features that enhance the learning experience and ensure user satisfaction.

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What I Did

• Led the technical team to develop and implement Student Engagement Features.
  
• Introduced agile working methodologies across the development and marketing teams.
  
• Implemented AWS Services for content encryption and transcoding
• Developed Key Features:
  • Mirror Screen: Enabled users to see themselves alongside the instructor on the same screen, making it easier to follow dance moves.
  • See Yourself: Utilized the device’s webcam to display the user’s image on the screen for visual feedback and self-correction.
  • Speed Control: Allowed users to adjust the playback speed of tutorials, accommodating different learning paces.
    

Results

• 20% increase in user video watch time duration.
• 15% reduction in time-to-market for new features and campaigns.
• 12% improvement in average watch duration due to enhanced streaming quality.

Highlights

• Managed the product lifecycle from ideation to launch, ensuring timely delivery and high-quality standards.
  
• Conducted competitor research to inspire product development and create meaningful differentiators.
  
• Worked closely with design, engineering, and compliance teams to integrate key features and enhancements.
  
• Facilitated stakeholder discussions to build a robust product roadmap and ensure alignment.
  
• Leveraged user feedback to continuously refine the product, ensuring it met the evolving needs of customers.